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To kick this for those unfamiliar with Borderlands (seriously it's awesome, check it out) here is the trailer from the first game:

 The Original Borderlands Trailer

Okay now that's out of the way let's talk marketing! A big selling point of the original Borderlands is the number of guns available - 97 gazillion in fact. Yep I counted them all, that or gazillion is a made up word. But netherless Borderlands is about guns, guns and more guns. There's also RPG elements and other stuff. Anyway this isn't about the first Borderlands but abo...

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