Borderlands 2 and the Golden Keys of Social Media
To kick this for those unfamiliar with Borderlands (seriously it's awesome, check it out) here is the trailer from the first game: The Original Borderlands Trailer Okay now that's out of the way let's talk marketing! A big selling point of the original Borderlands is the number of guns available - 97 gazillion in fact. Yep I counted them all, that or gazillion is a made up word. But netherless Borderlands is about guns, guns and more guns. There's also RPG elements and other
