Indie games are at a very unique position right now compared to AAA games, especially when it comes to pricing. While AAA titles need to stick to the classic Recommended Retail Price of $99 AUD we're used to or risk being perceived as inferior if cheaper or overpriced if more, the indie game is able to enter at a large range of price points. In this article we hope to help you decide the optimum price for your upcoming game.
To kick this for those unfamiliar with Borderlands (seriously it's awesome, check it out) here is the trailer from the first game:
The Original Borderlands Trailer
Okay now that's out of the way let's talk marketing! A big selling point of the original Borderlands is the number of guns available - 97 gazillion in fact. Yep I counted them all, that or gazillion is a made up word. But netherless Borderlands is about guns, guns and more guns. There's also RPG elements and other stuff. Anyway this isn't about the first Borderlands but abo...